6.02x ROAS for one client over 11 months
Booked appointments.
Not just leads.
We run your Meta ads, follow up with every lead within seconds and book the qualified ones straight into your calendar. Built for high-ticket service businesses.
Hi there. I’m Petras. Where would you like to start?
So what do you actually do?
Simple: we turn ad clicks into booked appointments. Here’s the whole line.
What we do
One system, from the first ad to the closed sale.
Most businesses don't need more leads. They need the leads they already pay for to turn into appointments. We run the whole path; you step in to close.
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Ads that already work
Creatives rebuilt from ads that already sell, tested every two weeks. You never supply content.
We handle it
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Follow-up in seconds
A short form qualifies every lead. An SMS and an email reach them within seconds.
Automated
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Appointments in your calendar
Ready leads book themselves. Our team calls everyone else.
We handle it
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You close the sale
You meet people who want to talk. We coach you and trace every sale to its ad.
You, with our coaching
Every sale and every no-show flows back into our ad library, so each new round of creatives is chosen on what actually sold.
See the live demo One lead’s path in a dental clinic, from the ad to the paid visit. In Lithuanian.
Sounds good. Does it work?
Here’s one client, start to finish.
Case study
6.02x return on ad spend in 11 months.
- Revenue from closed sales
- €70,540
- Ad spend
- €11,721
- Sales
- 165
- Cost per sale
- €71.03
From lead to sale 1,345 leads 516 appointments 165 sales
Return on ad spend, month by month
| Month | Ad spend | Revenue | ROAS | Leads | Appointments | Sales |
|---|---|---|---|---|---|---|
| October 2025 | €641 | €3,200 | 4.99x | 107 | 42 | 5 |
| November 2025 | €687 | €2,350 | 3.42x | 108 | 42 | 4 |
| December 2025 | €605 | €5,750 | 9.51x | 170 | 25 | 11 |
| January 2026 | €605 | €2,360 | 3.90x | 173 | 22 | 6 |
| February 2026 | €492 | €4,430 | 9.00x | 67 | 32 | 11 |
| March 2026 | €1,180 | €10,650 | 9.03x | 115 | 70 | 22 |
| April 2026 | €1,540 | €11,080 | 7.19x | 94 | 64 | 26 |
| May 2026 | €1,640 | €8,050 | 4.91x | 122 | 64 | 20 |
| June 2026 | €1,610 | €9,910 | 6.16x | 126 | 56 | 27 |
| July 2026 | €1,640 | €6,330 | 3.86x | 111 | 42 | 17 |
| August 2026 | €1,080 | €6,430 | 5.95x | 152 | 57 | 16 |
ROAS is tracked revenue from closed sales divided by Meta ad spend, for one client, October 2025 – August 2026. Monthly figures are rounded; totals are as reported.
One client's result, not a guarantee. Results depend on the offer, the market, the budget and how quickly leads are followed up.
What would working together look like?
Four steps. The first one is a call.
How we work
Simple to start. Clear every month.
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Day 1
Strategy call
A call on your offer, capacity and numbers. If we’re not the right fit, we’ll tell you.
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Within 7 days
Setup
We build the ads, the qualifying form, the follow-up and your pipeline. Ready to launch in 7 days.
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Two-week cycles
Launch and test
Creatives go live and are tested in two-week cycles against appointments and sales, not clicks.
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Every month
Monthly report
Every month: leads, appointments, sales and return on ad spend, and what we’re changing next.
Isn’t that what every agency says?
Fair question. Here’s the difference.
Why we're different
Most agencies stop at the lead. We follow it to the sale.
Meta optimises for the cheapest lead; it can't see who actually buys. We track every lead to the sale and feed that back into the ads.
| Typical agency | SocioMarketing | |
|---|---|---|
| Optimises for | Cost per lead | Appointments and sales |
| Reports | Leads and clicks | Appointments, sales and ROAS |
| Lead follow-up | Left to you | Within seconds, then a call |
| Creative testing | Made from scratch, tested in one account | A set number each month, sized to your budget, from a shared library of proven ads |
The cheapest leads weren't the best ones.
January 2026
- Cost per lead
- €3.50
- Leads
- 173
- Sales
- 6
- ROAS
- 3.90x
April 2026
- Cost per lead
- €16.38
- Leads
- 94
- Sales
- 26
- ROAS
- 7.19x
Same client, two months. Seasonality may have played a part; the point is that a cheaper lead isn't a better one.
Who’s behind this?
That’s me. Here’s why I do this.
Meet the founder
Yes, that’s me fishing in a downpour, and yes, the sunglasses were a bit optimistic.
Every business gets caught in the rain sometimes: those slow months when the phone forgets how to ring.
That’s when you’ll find me still out there with the lines in the water, sunglasses on, keeping the bookings coming until the sun comes back.
Petras Liubertas
Founder, SocioMarketing
LinkedIn (opens in a new tab)I still have a few questions.
Ask away. These come up most.
FAQ
Questions, answered.
What does it cost?
Four parts, nothing hidden. The monthly fee is a share of your ad spend, and that share gets smaller the more you spend.
| Setup | €750, once |
|---|---|
| Monthly fee | A share of your ad spend, by bracket |
| Per lead | €2.50 |
| Ad budget | Yours, paid to Meta directly (from €35 a day) |
| Part of your monthly ad spend | Fee on that part |
|---|---|
| Up to €3,000 | 70% |
| €3,000 to €5,000 | 50% |
| Over €5,000 | 30% |
Like tax brackets: each rate applies only to the part of your spend inside its band.
| Monthly ad spend | Monthly fee | Share of spend |
|---|---|---|
| €2,000 | €1,400 | 70% |
| €4,000 | €2,600 | 65% |
| €6,000 | €3,400 | 57% |
How much should I spend on ads?
At least €35 a day, roughly €1,050 a month. We size it to your capacity on the call.
Do I need to create content?
No. We make the ads and write the copy.
Who follows up with the leads?
An SMS goes out automatically within seconds. Leads who don't book themselves get a call from our team the next business day.
Who is this for?
Service businesses where one client is worth €300 or more, with room in the calendar and someone to meet clients: clinics, auto detailing, home improvement and similar. It isn’t for low-ticket products or online shops.
How soon will I see results?
We don't promise timelines. We test in two-week cycles and decide on appointments and sales, so you see what's working from the first reports.
Do you guarantee results?
No. What you get instead is full visibility, from the ad to the sale.
Who owns the data and the CRM?
You own your data: every lead, contact and result. The CRM it lives in belongs to SocioMarketing, and we run it for you.
How long is the contract?
A minimum of three months, so there’s time for several two-week test cycles.
How is personal data handled?
In line with the GDPR. See the privacy policy.
What could this be worth for my business?
Let’s work it out. Three numbers.
Calculator
What is your free capacity worth?
Three numbers, no sign-up. The result updates as you type.
What one client is worth to you.
Your capacity.
On average.
Unused potential per month
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- Free places per month
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- Per year
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- Leads needed to fill them
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At one client's 11-month lead-to-sale rate (12.3%). Yours will differ.
How this is calculated
- Free places = capacity − current clients (never below zero).
- Unused potential = free places × average sale; per year, × 12.
- Leads needed = free places ÷ one client's lead-to-sale rate (12.3%), rounded up.
- A first estimate. We go through your real numbers on the call.
Alright, let’s talk.
Pick any time that suits you. You’ll be talking to me.
Book a call
Let's look at your numbers together.
- Instant SMS and email confirmation, from the same system we'd build for you
- Reminders 24 hours and 1 hour before
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